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TikTok is a powerhouse name that is already a huge pull in the entertainment industry. Whether its creating engaging content or discovering iconic trends, TikTok has become the home of viral moments and cultural discovery.
The challenge was to bring more credibility, consistency and awareness to TikTok Shop. Allowing it to feel like a natural extension of TikTok. -
Without clear brand structure the shop could feel disconnected. There was an opportunity for the Marketing team to shape a more unified and confident creative direction.
Design needed to bring consistency, to build visual trust, and ensure each piece of creative felt part of the same story.
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Internally we build a brand system, from the ground up. Now assets were readily available for teams around the business. This was then translated through the a wide range of creative work.
From redesigning 2B & 2C email communications company wide, developing the first-ever Deal Drop campaign creatives, producing animated/video assets, event print collateral and the brand’s first electric delivery vehicle with FIN.
The result was more connected brand experience that blended creativity, motion and commerce into one cohesive story.
I animated Marketing and TopView assets to capture attention in the first three seconds, using rhythm, sound and punchy transitions. I worked on the structure with copywriters and even performed the voiceover on many of our videos
Our ads were built around TikTok Shop’s core behaviour: discovery. Each creative captured that “wow” moment when you find a creator or product you instantly connect with, while introducing TikTok Shop’s new shopping bag icon to build familiarity with the UI.
I animated multiple videos that ran across the event. My goal was to communicate the full TikTok Shop experience in a fast, clear, and visually engaging way.
I combined motion graphics with LIVE and shoppable video content to showcase what was happening at our stand throughout the next few days. The final section communicated TikTok Shop’s core values — focusing on the link between discovery and purchase.
For the FIN delivery bike, It was important for us to build brand awareness, while delivering core messaging and key selling points. I designed the nets to highlight the 2 ways to shop; in feed and on LIVEs. While also reinforcing TikTok Shop as a destination for discovery.
