TikTok is a powerhouse name that is already a huge pull in the entertainment industry. Whether its creating engaging content or discovering iconic trends, TikTok has become the home of viral moments and cultural discovery.

The challenge was to bring more credibility, consistency and awareness to TikTok Shop. Allowing it to feel like a natural extension of TikTok.

Without clear brand structure the shop could feel disconnected. There was an opportunity for the Marketing team to shape a more unified and confident creative direction.

Design needed to bring consistency, to build visual trust, and ensure each piece of creative felt part of the same story.

Internally we build a brand system, from the ground up. Now assets were readily available for teams around the business. This was then translated through the a wide range of creative work.

From redesigning 2B & 2C email communications company wide, developing the first-ever Deal Drop campaign creatives, producing animated/video assets, event print collateral and the brand’s first electric delivery vehicle with FIN.

The result was more connected brand experience that blended creativity, motion and commerce into one cohesive story.